In its ongoing effort to sluggish the speedy development of TikTok, Instagram continues to push its personal TikTok-like Reels factor, with Reels now developing in your common feed, displaying up extra prominently in Discover, out there as a remark reply choice and extra.

And apart from battling TikTok, IG can be trying to align with evolving utilization developments. Which is working, at the very least to some extent, with Meta CEO Mark Zuckerberg just lately noting that Reels is now “the first driver of engagement development” on Instagram, and hundreds of thousands of customers are interacting with Reels clips on daily basis.

Given its deal with the choice, it might be value contemplating in your advertising strategy – and when you’re trying to get a greater concept of how Reels works, and what it may be sued for, this infographic overview may assist.

The crew from Branex have put collectively a abstract of the important thing Reels features, together with some total Instagram utilization stats.

It might be value factoring into your calculations.