Instagram has shared some new insights into the most well-liked pumpkin-based meals on its platform forward of Nationwide Pumpkin Day, which is widely known on October twenty sixth. The truth that pumpkins additionally play a key function in Halloween celebrations (October thirty first) is completely coincidental, however the information should still be useful in your model tie-in efforts.

As you possibly can see within the graphic under, which relies on mentions of the phrase ‘pumpkin’ during the last month throughout Instagram feed posts and Tales, these are the most well-liked pumpkin recipes in every respective US state.

Pumpkin bread comes out on high, on a state-by-state foundation, with probably the most mentions throughout 14 states, whereas pumpkin spice latte noticed the fewest discussions per area, main in solely 4 states.

Which appears unusual given the flood of mentions that the seasonal deal with appears to obtain on social – however possibly that avalanche continues to be coming, with this information taken from the earlier month.

The insights might present some steering in your Halloween tie-ins, particularly for eating places or celebration hosts contemplating their spooky menu additions.