Ladies’s sport is on the rise, with numerous skilled competitions, in numerous sports activities, gaining important traction, offering new publicity and pathways for feminine athletes.

The rising concentrate on girls in sport was on present on the latest Olympics, with a variety of stars sparking important engagement on-line – as exemplified in these new insights from Twitter on key athletes, pursuits and dialogue factors in latest tweets about feminine athletes.

There are some fascinating notes right here, notably in regard to demographics, and associated pursuits. For those who’re in sports activities advertising, it’s positively value taking notice – you possibly can take a look at Twitter’s full report here, or the important thing notes within the infographic beneath.