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Deliveroo to function as common after DoorDash acquisition

American meals, grocery, and retail supply platform DoorDash launched in Singapore right this moment (Oct 2), following the profitable acquisition of fellow meals supply large Deliveroo.

Tony Xu, CEO and co-founder of DoorDash, wrote in an open letter that the Deliveroo app will proceed to function as common. Fairly than the addition of DoorDash’s world scale and expertise, each firms may have the chance to serve extra individuals in additional places.

“That is the start of a brand new chapter, not the top of an previous one.”

Xu straight addressed three major teams for Deliveroo in his open letter: retailers, shoppers, and riders. Right here’s the primary gist of it:

7 million lively shoppers: The corporate goals to enhance the person expertise, the place it will likely be “even sooner, smarter, and extra pleasant.”
About 178,000 Service provider companions: DoorDash goals to introduce extra instruments to assist them develop their companies by means of the platform, from enhancing buyer attain to enhancing operations.
Roughly 130,000 riders: The agency states its intention to guard the flexibleness that riders have, whereas investing in enhancements reminiscent of higher mapping and providing new types of help and safety to make sure deliveries are performed in a neater, safer, and safer method.

Miki Kuusi, co-founder of Finnish meals supply platform Wolt—which DoorDash acquired in Might 2022—will assume the CEO title for Deliveroo, on high of his place because the Head of Worldwide with the American meals supply large.

“Having identified Will and others from the Deliveroo staff for a few years, I’ve at all times admired what they’ve constructed: a robust model, an ideal product, and world-class operations,” mentioned Kuusi in a press launch.

“I wish to thank Will specifically for every part he has completed for Deliveroo and the trade as an entire. It’s outstanding what this staff has constructed and achieved. I couldn’t be extra excited to study from one another as we take our shared mission to the subsequent stage.”

Singapore was Deliveroo’s first worldwide cease in 2015

DoorDash was first based in 2013 within the US and has since expanded to over 30 international locations worldwide, establishing itself as one of many world’s main native commerce platforms. In the meantime, Deliveroo made its worldwide debut in Singapore in 2015, with the purpose of bringing on-demand meals from eating places that sometimes don’t supply takeaway companies, reminiscent of Pho Cease and Cedele.

Over the previous decade, Deliveroo has continued to develop its presence in Singapore, most just lately partnering with the city-state’s third-largest grocery store chain, Sheng Siong, this February. This collaboration was a step geared toward serving to each events keep aggressive and related, whereas providing Singaporeans a neater approach to store.

Nonetheless, it’s additionally necessary to notice that meals supply platforms have change into more and more aggressive and saturated over time. foodpanda has downsized its staff in recent times, whereas homegrown apps like WhyQ have struggled to ship regardless of their promising choices.

With the acquisition of Deliveroo, would DoorDash discover related success in Singapore because it did within the West and Down Beneath?