EXCLUSIVE: UTA has added an agent to its creator group in London.

Olivia Basso has joined as Creator Agent and can work alongside Shelby Schenkman and Beth Heard within the group that primarily works with digital expertise.

Basso was beforehand at UK company InterTalent, the place she sorted TikTok stars Brooke and Jess, podcaster Grace Beverley, and digital creator Olivia Neill. She was upped to agent final yr.

The UTA group she is becoming a member of has been rising of late and reps the likes of Jamie Laing and Sophie Habboo, Jack Edwards, Madeline Argy, Leah Halton, Grace Campbell, Tolami Benson, RedHanded and Lewis Goodall. The group is “a central a part of the corporate’s worldwide technique,” in response to UTA.

Oren Rosenbaum, Companion and Co-Head of Creators on the U.S. company, stated: “London has rapidly change into some of the thrilling hubs for creator expertise, and our group right here is scaling to satisfy that demand. In simply the previous yr, we’ve seen extraordinary progress within the UK, each within the measurement of our roster and the standard of expertise we symbolize. Olivia’s observe report in guiding digital voices to construct highly effective, multi-platform manufacturers makes her an unimaginable addition as we proceed increasing UTA’s worldwide creator enterprise.”

Basso added: “Having labored with a few of the UK’s most revolutionary digital voices, I’ve seen first-hand how creators are reshaping leisure, media and commerce. UTA’s world community and imaginative and prescient will permit me to assist shoppers unlock even higher alternatives throughout content material, partnerships and new ventures. I can’t wait to get began.”

In June, UTA promoted companion Darnell Strom to go up the company’s UK workplace and oversee its continued growth into key markets throughout EMEA.