Reddit’s trying to give entrepreneurs extra perception into Reddit discussions, with the growth of its Reddit Professional Tendencies device to its cell app.

Reddit launched Reddit Professional Tendencies on desktop again in January, and now, it’s accessible in Reddit’s cell analytics as effectively, offering extra capability to analysis Reddit knowledge.

As defined by Reddit:

“You possibly can monitor mentions of what you are promoting, observe conversations that includes your key phrases, and uncover engagement alternatives in discussions as they occur in actual time. When a buyer asks about your product in a subreddit or a trending matter is taking off in your trade, now you can reply instantly out of your cellphone vs. ready hours later when the dialog has moved on.”

Tapping into trending engagement might yield extra alternatives, and being accessible to reply key Redditor queries might additionally assist to bolster your presence and repute within the app.

Along with this, Reddit’s additionally including efficiency insights for feedback to Reddit Professional’s “Efficiency” tab, with a view to provide you with extra perception into what’s driving engagement round your model and/or area of interest.

As you possibly can see on this instance, you’ll now be capable of dig into how particular person feedback are driving engagement, together with whole views, upvotes, replies and demographic insights.

So along with your submit knowledge, you’ll additionally be capable of glean which particular feedback are producing curiosity, which might allow you to optimize your Reddit presence.

Lastly, Reddit’s additionally revealed a brand new “Reddit Professional Natural Playbook,” a 15-page information on find out how to construct your Reddit presence, and have interaction successfully within the app.

Which might be a useful device for these trying to get into Reddit to assist promote their enterprise.  

And Reddit makes a stable case for doing simply that:

“As of August 2025, Reddit is now the #1 most cited supply throughout all main AI platforms, per knowledge collected by Profound. When somebody asks an AI chatbot a query, there’s a superb likelihood the reply traces again to a Reddit dialogue. This implies a powerful Reddit presence will likely be essential for influencing how what you are promoting will get found and cited by AI.”

Certainly, numerous research have indicated that Reddit is essentially the most referenced platform for AI responses, reflecting the worth of the platform’s human-sourced perception and data.

As such, Reddit’s worth is rising, and if you wish to be certain that your model stays related as AI search turns into an even bigger issue, understanding and constructing a presence within the app might be key.

Price contemplating in your course of.