Reddit has revealed a brand new overview of sports activities dialogue within the app, and the alternatives for advertisers to faucet into that engagement to showcase associated merchandise and affords to sports activities followers.

The 26-page information covers a spread {of professional} sports activities leagues and their relative curiosity amongst Redditors, in addition to marketing campaign concepts to help.

You possibly can obtain Reddit’s full 2025-26 sports activities playbook report right here, however on this publish, we’ll check out a few of the key notes.

First off, Reddit says that sports activities communities are driving huge engagement within the app, with knowledge on general sports activities interplay and exercise:

The report additionally notes that the entire main sports activities have huge Reddit followings:

In truth, Reddit says that Reddit customers are literally greater sports activities followers than these on different apps (based mostly on a survey of 750 U.S. social media customers):

The information contains notes on how entrepreneurs can interact sports activities followers within the app, together with tips on the way to use Reddit’s numerous advert choices.

There are even particular notes on the forms of promotions and engagement alternatives sports activities followers are in search of within the app:

Whereas Reddit’s additionally included an summary of the entire main sporting occasions all year long on your planning.

Reddit’s additionally included examples of marketing campaign methods to interact sports activities followers, together with extra in-depth profiles of a spread {of professional} sports activities, and the way Redditors interact with every.

There are some useful insights right here, and with increasingly more folks turning to Reddit for sports activities interplay, together with real-time engagement, there might be alternative to broaden your advertising and marketing method to incorporate Reddit exercise and promotions, and attain these engaged teams.

Certainly, final yr, Reddit reported that sports activities communities have been rising at a big fee (+26% year-over-year), whereas Reddit’s additionally added nearly 20 million each day lively customers over the previous yr as nicely.

So there are clearly alternatives there, and once more, which may be price contemplating as you go about planning out your end-of-year gross sales push, and maximizing your model consciousness and engagement.

You possibly can obtain Reddit’s 2025-26 sports activities engagement report right here.