Together with her debut single Attempt Something, launched on July 23, Tina Win arrives with a transparent message: inventive route and enterprise technique don’t need to exist in separate worlds. The Romanian-American artist, whose background spans editorial work at Attract and Cosmopolitan and hands-on expertise within the vogue and sweetness business, is now merging these ability units into an unbiased music venture constructed from the bottom up.

Produced by Joey Auch, recognized for his radio-ready however nuanced pop preparations, the monitor positions Win in an area the place accessibility and precision meet. Her vocal supply avoids overproduction or theatrical gestures, opting as an alternative for readability and restraint a alternative that mirrors her broader method to her profession.

The upcoming EP, due in September, is being developed beneath her personal imprint, Tina Win Music LLC, which controls all distribution and licensing. That possession mannequin is central to her imaginative and prescient: constructing a music catalog that holds long-term worth throughout a number of platforms, together with sync licensing for movie, tv, and industrial work.

Relatively than treating music as a standalone expression, Win sees it as a part of a bigger portfolio and each component is crafted with intention. From the construction of the discharge to the sequencing of visuals, she’s aligning sound and picture by means of curated collaboration. One instance is her partnership with celeb photographer Andres Hernandez, who shot a stylized portrait sequence to accompany the launch. It’s not aesthetic for aesthetic’s sake it’s an extension of the narrative she’s crafting round her work.

Her first reside efficiency beneath this new route passed off on July 24 at CHOWK NYC, a venue more and more recognized for spotlighting unbiased artists in curated business occasions. The 2-song set was a proof of idea. A concise, managed atmosphere to introduce what Tina Win feels like, seems to be like, and stands for.

Attempt Something

In an age the place artists are sometimes anticipated to play each position, Tina Win doesn’t try and put on these hats casually. She chooses them rigorously, one after the other, and builds her venture with a sense of authorship that’s each inventive and architectural.

SPIN Journal newsroom and editorial workers weren’t concerned within the creation of this content material.