When you’re seeking to maximize your B2B advertising success, you could set up belief along with your goal patrons, and showcase model credibility along with your content material.

So how do you do this?

That is the main focus of LinkedIn’s newest B2B Advertising Benchmark report, which contains responses from 1,500 B2B advertising leaders to dig deeper into the important thing codecs and approaches which are working for them proper now.

You’ll be able to obtain the total 28-page report right here, however on this submit, we’ll check out a number of the key notes.

First off, as famous, the information exhibits that 94% of entrepreneurs agree that constructing belief is essential to B2B success.

So what’s the best option to construct belief?

LinkedIn says that video content material is the main format for enhancing belief and connection.

As you possibly can see, short-form video, particularly, has grow to be a key trust-building aspect, whereas model storytelling and testimonials additionally play an necessary position.

Which is mirrored in LinkedIn’s utilization knowledge, the place video consumption has elevated 36% year-over-year, with short-form video creation rising at twice the speed of different submit codecs. Video posts are additionally now shared 20x greater than every other content material kind within the app.

So it is smart that LinkedIn’s seeing extra curiosity in short-form video, and why B2B entrepreneurs are then producing higher outcomes with the format. Whether or not that’s by pure recognition or algorithmic amplification, I don’t know, however both means, on LinkedIn, short-form video ought to be a part of your content material combine.

Creator partnerships can even assist to reinforce model belief, and LinkedIn gives an outline of the highest concerns for such:

The report explores all of those parts intimately, with a heap of engagement knowledge and utilization stats to assist the findings of the report.

LinkedIn additionally gives a abstract of the important thing notes, and easy methods to motion the following pointers in your technique:

These are some good notes, which undoubtedly relate to broader LinkedIn content material developments, and align with the platform’s rising concentrate on video content material.

Which is why, once more, you ought to be seeking to make the most of video on LinkedIn if you wish to enhance your in-app presence.

You’ll be able to obtain LinkedIn’s full B2B Advertising Benchmark Report right here.