Samsung is closing in on an funding in AI search startup Perplexity that may additionally see the Korean tech big incorporating the AI firm’s tech into its gadgets, Bloomberg reported, citing nameless sources.

As one of many greatest buyers within the AI firm’s new fundraising spherical, Samsung is discussing having Perplexity’s app and assistant pre-installed on its telephones and integrating its search options throughout the default browser, the report stated.

The businesses are additionally discussing having Perplexity’s AI tech energy a few of Samsung’s personal assistant Bixby’s options, Bloomberg reported, including that the partnership may very well be unveiled this yr.

Samsung and Perplexity didn’t instantly return requests for remark.

Perplexity is within the strategy of elevating a $500 million spherical at a $14 billion valuation, Bloomberg reported in Might.

Samsung just isn’t alone in seeking to combine Perplexity options. Bloomberg beforehand reported that Apple has thought of including Perplexity as a search engine choice to Safari, and in April, Motorola introduced a partnership with Perplexity to energy AI options.