Meta has launched a brand new promotional marketing campaign for WhatsApp, which focuses on the privateness components of the app, in defending your private conversations.

As you may see, the message of the marketing campaign is fairly simple: Your WhatsApp messages are non-public, and no one else can entry that data. Not even WhatsApp.

Meta’s hoping to construct on the momentum of WhatsApp within the U.S. specifically, the place it surged to 100 million customers final yr. Amid broader dialogue round knowledge security, and varied DM breaches or slip-ups, privateness has as soon as once more change into a key focus of consideration, and WhatsApp’s seeking to reiterate its dedication to privateness as a core service.

Even whether it is owned by Meta.

Final yr, Elon Musk advised his 250 million X followers that they shouldn’t belief WhatsApp, as a result of guardian firm Meta, Musk claimed, exports knowledge from the messaging platform for focused promoting. WhatsApp rapidly corrected this, noting that WhatsApp messages are end-to-end encrypted, and can’t be accessed by the corporate in any respect. However as with a lot of Musk’s unfounded claims, as soon as a suggestion like that has been amplified, it’s laborious to roll again, with Musk advising folks to make use of Sign as an alternative.

Although Musk then additionally steered that Sign has its personal “identified vulnerabilities,” whereas Sign has additionally been criticized by Telegram CEO Pavel Durov as not being a safe channel.

Telegram, in the meantime, has pledged to cooperate with authorities on future data requests, after Durov himself was briefly arrested final yr for refusing to adjust to an data order.

So data safety has been a lingering concern for each messaging app, however WhatsApp, for its half, has remained steadfast in its dedication to encryption, even within the face of serious regulatory stress, notably within the U.Ok.

Which, basically, this marketing campaign reiterates, with WhatsApp seeking to underline the truth that, regardless of ongoing requests for particular entry, what you share on WhatsApp stays non-public, regardless of these varied business issues.

And it appears fairly efficient fairly clear. It ought to assist to strengthen that messaging.

The marketing campaign will run within the U.S., U.Ok., Brazil, Mexico, and India on TV, on-line video, digital, digital out-of-home and audio.