Why do Taylor Swift fans think she’s making a major announcement at the AMAs? We examine the Easter eggs.

Is Taylor Swift making a giant announcement on the American Music Awards on Might 26? Some Swifties are speculating that the music icon is dropping extra of her well-known Easter eggs for followers to search out, and that all of it leads as much as the Memorial Day awards present.

Swift ended her years-and-continents-spanning Eras Tour on Dec. 8 in Vancouver, Canada, and since then has saved a low profile as she jet units together with her boyfriend, Travis Kelce. She hasn’t teased new music on the horizon, and even the discharge of her upcoming rerecordings of her 2017 album Repute or her 2006 debut album, each of which followers anticipated to drop over the span of her tour. After all, Swift — who, during the last 4 years, dropped eight albums together with rerecordings — isn’t one to step away from the highlight for lengthy.

Many Swifties now consider the “Anti-Hero” artist is planning one thing main for the AMAs, the place she’s nominated for six honors: Artist of the 12 months, Favourite Feminine Pop Artist, Album of the 12 months, Favourite Pop Album, Collaboration of the 12 months and Favourite Touring Artist. Taylor Nation is encouraging followers to vote however staying mum about whether or not the so-called chairman of the Tortured Poets Division is attending or performing on the occasion, leaving followers to take a position.

Listed here are the clues that some followers assume recommend we must always preserve an eye fixed out for an announcement — and even one thing larger.

The web site

Eagle-eyed followers on social media famous that if you scroll down on Swift’s merch website, you get a blocked part with a number of completely different click-through hyperlinks for Attire, Music, Equipment and Sale. Take the primary letter of every and what do you’ve? AMAs … i.e., a touch that Swift could also be directing followers towards the upcoming awards present.

Oh, and there’s extra: As many Swifties have famous, there are presently 12 gadgets on sale for 26% off on her web site. The AMAs are on Might 26, and Swift’s subsequent album might be her twelfth. Some are deciphering this as a clue that she gained’t be asserting a rerecord, however a brand-new album.

The outfits

This potential clue requires a bit extra planning, however it includes the attire that Swift wore to the previous three Grammys. In 2023, when she accepted the Album of the 12 months for Midnights, Swift sported a blue, subtly sparkly outfit. The next yr, when she introduced her new album The Tortured Poets Division, she wore a white robe. This yr, she returned to the Grammys in a crimson quantity — which some followers thought was shocking provided that it didn’t look like nodding to any particular physique of labor.

So that is the place issues get attention-grabbing. All three of those colours occur to be the colours of the American flag … and the AMAs this yr occur to fall on Memorial Day.

This clue means that Swift will need to have identified the date for the AMAs previous to her Grammys arrival this yr, and knew that she would have an announcement to make. Formally, the AMAs date was launched to the general public on the finish of February — and the Grammys had been Feb. 2. So, it’s fairly doable Swift’s staff obtained wind of the date and put collectively a crimson outfit to go together with a crimson, white and blue theme through the years.

Some followers speculate that Swift is likely to be asserting on Memorial Day after which releasing her album — whether or not that be “TS12” or one or each of her rerecordings — on July 4, the following America-focused vacation. Swift’s fairly well-known for internet hosting well-known associates at her Newport, R.I., residence for lavish Fourth of July events, the place crimson, white and blue outfits are inspired.

The anniversary

Followers of Swift know all about her beef with Scooter Braun, who acquired Swift’s masters in summer season 2019 — one thing she made clear she was sad about. Months later, she took the stage on the AMAs and carried out her Lover tune “The Man” whereas carrying a white shirt that included the titles of her unique albums in black lettering, in addition to a medley of a number of different songs like “Love Story.” It was at that ceremony she grew to become the most-decorated artist in AMAs historical past — a title she claimed after surpassing Michael Jackson’s report of 26 wins.

Swift hasn’t carried out on the AMAs since — however some followers assume it is likely to be the proper place to announce that she’s releasing all of her rerecordings, given that each one the drama began there within the first place. And if we get a shock efficiency? All the higher.