As soon as pitched as an elite escape of music and luxurious, Fyre Pageant’s infamous collapse in 2017 grew to become a case research in viral hype gone mistaken. Now, the ill-fated occasion that launched two documentaries in its wake is formally up on the market.
Fyre Pageant founder Billy McFarland, who served 4 years in jail for wire fraud associated to the 2018 debacle on the Bahamian island of Nice Exuma, has introduced he intends to step away from the model whereas inviting potential patrons to position bids on its full mental property package deal.
The announcement follows McFarland’s makes an attempt to mount a comeback within the Caribbean. Initially scheduled to happen in Could 2025, Fyre Pageant 2 was postponed indefinitely after contentious disputes with Mexican authorities officers in two separate municipalities, Isla Mujeres and Playa del Carmen.
Whereas he claims to have since secured a brand new Caribbean-based vacation spot prepared to host Fyre Pageant 2, McFarland says he is unwilling to threat one other collapse. “For FYRE Pageant 2 to succeed, it’s clear that I must step again and permit a brand new staff to maneuver ahead independently, bringing the imaginative and prescient to life on this unbelievable island,” he stated.
McFarland has now issued a brand new name to motion: purchase the model and take the reins.
“We’ve got determined one of the best ways to perform our targets is to promote the FYRE Pageant model, together with its emblems, IP, digital property, media attain, and cultural capital—to an operator that may absolutely notice its imaginative and prescient,” McFarland stated in a press release. “There’s a clear path for operators and entrepreneurs with sturdy area experience to construct FYRE into a world power in leisure, media, vogue, CPG, and extra.”
Since relaunching the model in 2023 after his launch from jail, McFarland states Fyre has already been leveraged for developments in theater, streaming platforms and tv.
Whereas the identify nonetheless carries a seedy popularity, it has continued to dominate headlines, main McFarland to name it “one of the crucial highly effective consideration engines on this planet.” For potential patrons, that spotlight may very well be a useful asset, offered they have the initiative to rewrite the model’s tumultuous legacy.
In the meanwhile, the model’s official web site is internet hosting an consumption kind the place events can place gives to buy the Fyre Pageant model. The sale package deal consists of the pageant’s emblems, advertising and marketing supplies, domains, media property, artist assist lists and even the rights to its in depth documentary protection.
In the meantime, a separate however associated Fyre-branded undertaking is already underway beneath the management of media entrepreneur Shawn Rech. Rech, who not too long ago acquired choose Fyre IP, is launching a music streaming platform beneath the identify, aiming to recast the model right into a fan-driven discovery instrument for rising artists.
Nonetheless, the principle occasion stays up for grabs. And as McFarland steps away, Fyre’s future forward will probably be within the palms of the following bidder.
