The luxurious watch market has all the time been an evolving panorama the place custom meets innovation and collectors search each model and funding potential. In 2024, the watch trade noticed outstanding shifts, with sure manufacturers persevering with to dominate whereas new design tendencies emerged.
Let’s take a deep dive into the largest tendencies, best-selling fashions, and most useful investments of the previous yr.
The Finest-Promoting Watches of 2024
Rolex GMT-Grasp II 126710BLNR
Unsurprisingly, Rolex retained its prime spot as probably the most sought-after luxurious watch model, with the GMT-Grasp II 126710BLNR main gross sales globally.
This mannequin, recognized for its distinctive blue and black bezel, continues to be a must have for collectors and traders alike.
Omega Speedmaster Skilled Moonwatch 310.30.42.50.01.002
A timeless traditional, the Speedmaster Skilled Moonwatch stays Omega’s prime performer.
The 2021 version of this mannequin, accessible with sapphire crystal and Hesalite choices, captivated fans with its mix of recent enhancements and classic enchantment.
Patek Philippe Nautilus 5711/1A-010
Regardless of rumors of its discontinuation, the Patek Philippe Nautilus stays a cultural icon within the watch world.
Whereas the preliminary hype has settled, its affect continues to be plain, and costs have grow to be extra accessible to a broader viewers.
High Performing Funding Watches
Luxurious watches are extra than simply elegant timepieces—they’re useful property. In 2024, a number of fashions noticed a big enhance in worth:
Cartier Santos 100 Ref. 2656
Worth enhance: 26.46%
Initially launched in 2004 for Cartier’s one centesimal anniversary, the Santos 100 has solidified itself as a coveted classic traditional.
Priced between $3,700 and $6,300, it stays a trendy and dependable funding.
Jaeger-LeCoultre Reverso Grand Taille Ref. 270.8.62
Worth enhance: 22.86%
With its origins courting again to the Thirties as a sports activities look ahead to polo gamers, the Reverso has developed into a chic gown watch.
Its reversible case and timeless design preserve it in excessive demand, with costs beginning at round $5,200.
Grand Seiko SBGM221
Worth enhance: 19.78%
Grand Seiko continues to earn respect amongst collectors, and the SBGM221 is a chief instance.
With distinctive craftsmanship and a value vary of $3,100 to $4,700, this mannequin has seen a gradual enhance in worth.
Design Developments Dominating 2024
Case Shapes: A Shift In direction of Rectangular Designs
Whereas spherical instances nonetheless dominate the market, rectangular and tonneau-shaped instances gained important recognition, largely influenced by the success of the Cartier Tank and Santos.
Rectangular watch gross sales elevated by 12.56% in comparison with 2023, reflecting a rising pattern in the direction of geometric aesthetics.
Numerals: Roman Revival and Arabic Accents
Cartier performed a big position within the resurgence of Roman numerals, which noticed a 9.54% enhance in recognition. In the meantime, Arabic numerals skilled a modest rise, demonstrating a broader diversification of dial designs.
Materials Developments: The Rise of Titanium and Silver
Stainless-steel remained the dominant case materials (75.30% market share), whereas titanium gained important traction, notably with manufacturers like Tudor, Grand Seiko and Citizen pushing it onerous.
Silver watches additionally skilled a 14.91% enhance in demand, with fashions just like the Cartier Tank Should de Cartier main the cost.
Watch Options: Moon Part Watches Shine
Moon part problems noticed a surge in recognition, growing by 56.33% in comparison with 2023. Notable examples embrace the Jaeger-LeCoultre Grasp Extremely Skinny Moon and the Omega Speedmaster Moonwatch.
In the meantime, the traditional chronograph declined in demand, signaling a shift in the direction of extra specialised capabilities.
What Can We Anticipate In 2025?
The luxurious watch market in 2024 demonstrated that collectors and traders are wanting past the standard suspects. Whereas Rolex continues to dominate, manufacturers like Cartier, Jaeger-LeCoultre and Grand Seiko are proving their long-term worth. In the meantime, altering design tendencies mirror a desire for minimalism and refined class.
As we stay up for 2025, which manufacturers will take the lead? Will new fashions redefine funding methods within the watch world? One factor is for certain: luxurious watches stay a mix of workmanship, heritage and monetary potential. Keep tuned for the following chapter in horological evolution.
