Finland’s Nelonen Licenses Norwegian Format ‘The Box’

EXCLUSIVE: Norwegian journey format The Field has landed one other order in Europe.

Finnish broadcaster Nelonen Media has commissioned a neighborhood model of the buzzy competitors actuality present, by which contestants are dropped in random places the place they should work out and full the duty.

Nelonen turns into the fourth European community to license their very own model, coming after ITV within the UK, RTL Nederlands and TV2 in Denmark.

The unique sequence for TV2 in Norway was taken to a second season earlier this 12 months following bumper rankings for the primary.

Seefood TV developed and produced the unique, and has been promoting the format itself on to consumers. The Norwegian indie producer brokered the take care of Lasse Nikkari, Head of Codecs & Branded Leisure at Nelonen mum or dad Sanoma Media.

“We have been instantly captivated by this present,” stated Nikkari. “It had a gripping and fascinating really feel —precisely what we search for as a VOD-driven broadcaster. Because the present developed and the primary rankings got here in, we knew it was the right match for us. The containers are the competitors actuality’s reply to the turning chairs. We’re excited to carry this adrenaline-fueled format to Finland and add our personal native twist to it.”

Aleksander Herresthal, Creator of The Field and Artistic Director at Seefood TV, can be on the London TV Screenings this week presenting the format to the myriad consumers on the town.

“We’re thrilled to see The Field resonate with so many broadcasters,” he stated. “Nelonen is a unbelievable addition to the rising record of networks that see the potential on this format. “That is the fourth official European fee, however we’ve closed offers in over six international locations already. We’re anticipating extra bulletins to comply with proper after the London TV Screenings.”

The Field sees contestants positioned inside closed yellow containers, unaware of their subsequent vacation spot or the challenges ready past the door. As soon as launched, they face duties designed to check their braveness, adaptability, and wit, whereas navigating unpredictable twists.