Truthfully, it’s laborious to work out what X is making an attempt to realize by sharing obscure, non-contextualized efficiency figures, a lot of that are tracked in seconds, exterior of making an attempt to dupe individuals with ridiculously excessive surface-level figures.

X has rapidly established a monitor report for amplifying deceptive information factors, which X CEO Linda Yaccarino is outwardly carrying into 2025, primarily based on her newest perception:

As you may see, Yaccarino has shared that X customers, cumulatively, spent 364 billion seconds within the app in 2024. Which, as Yaccarino notes, equates to 11,500 years in collective time spent.

The context lacking right here is that that is (presumably) 364 billion seconds per day within the app, not in complete for the yr, which is a crucial distinction, as 364 billion person seconds in complete would solely equate to 0.07 minutes spent within the app, per person, per day.

Which is basically not good.

What Yaccarino meant to notice is that X now sees 364 billion energetic person seconds day by day, a stat that it had beforehand shared in its 2024 overview.

Which sounds spectacular, however 364 billion complete energetic person seconds per day, when divided by X’s reported 250 million each day actives, additional equates to round 24 minutes per person, per day.

Which continues to be quite a bit, although it’s not as a lot as X claimed again in March, when it mentioned that customers are spending half-hour per day within the app, on common.

It’s additionally decrease than the 8 billion cumulative active user minutes per day, on common, which it additionally reported in March, which equates to 480 billion each day person seconds.

The information then really means that X both noticed a major drop-off in utilization all year long (round 6 minutes per person per day), or that its personal reported stats are conflicted.

Additional, at 24 minutes per person, per day, that’s lower than Twitter was seeing earlier than Elon Musk took over that the app, which, at one time, reported that customers had been spending 38 minutes per day within the app.

After all, with out the total context, we are able to’t know for certain what Yaccarino is reporting, and X, once more, is notoriously not clear with its information and figures.

However basically, what Yaccarino is touting as an achievement is seemingly under no circumstances, and if something, it reveals that X noticed extra of its customers spending much less time within the app because the yr went on.

We don’t know, in fact, as a result of X is a personal firm, and due to this fact doesn’t have to supply official information on utilization. However its personal numbers recommend this, regardless of how X tries to re-frame them.

That’s to not say that X is failing, neither is it a criticism of X, or Elon, or free speech, or the human race, or no matter else Elon’s followers wish to placed on me for highlighting a reporting anomaly.

That is extra a notice on X’s chaotic reporting, and the shortage of correct, constant information from the platform, or a full clarification of what such information represents.

It might be that completely different reporting methodologies are being utilized at completely different occasions, and that might clarify the variance, and it might be that X is seeing an increase in energetic utilization amongst a smaller variety of energetic customers.

However the level right here is that the framing is essential. And a billion of seconds sounds way more spectacular than what it really represents.