On the again of its robust Q2 efficiency, which noticed it add 13 million extra each day customers, and put up a file income end result, Snapchat is launching a brand new, world advert marketing campaign, designed to maximise its momentum, and encourage extra utilization.
As you’ll be able to see, the brand new marketing campaign goals to focus on the app’s ever-evolving AR options, with a view to entice extra customers to check out the app.
As defined by Snapchat:
“Open Your Snapchat is an invite for shoppers and advertisers to totally dive into AR, unlocking a whole lot of customized experiences localized to every market. The marketing campaign will blanket billboards, buses, web sites and every part in between in quite a few main cities throughout the globe.”
The ‘Open Your Snapchat’ marketing campaign will run in numerous markets around the globe, beginning with the US, UK and Mexico, earlier than increasing to India, a key progress area for the app.
“The marketing campaign will function in depth OOH and digital placements that can embody Snapcodes, revealing a whole lot of customized artistic and AR Lenses that will probably be largely particular to every metropolis. Main cities embody Atlanta, Charlotte, Chicago, Denver, Detroit, London, Los Angeles, Mexico Metropolis, Minneapolis, Mumbai, New York Metropolis, Philadelphia, Phoenix, Orlando and Tampa.”
AR has lengthy been Snapchat’s key lure to get extra customers in, with its viral Lenses seeing increasingly folks obtain the app, and discover its face-changing instruments. And whereas many different apps have since latched onto the AR results development, Snap continues to be seeing important momentum with its AR choices, even amid the rise of TikTok, as a result of many TikTok customers really create clips utilizing Snap Lenses after which add them to TikTok as an alternative.
That then will get extra folks looking by Snap for the newest visible traits and results, and with Snap additionally facilitating increasingly AR creators, who’ve collectively revamped 1.5 million Lenses up to now, the alternatives for brand new types of expression are nearly limitless, additional boosting engagement and retention within the app.
As such, it is a sensible focus for this new marketing campaign, and it ought to assist it get extra folks making an attempt out its many AR instruments because it appears to additional solidify its viewers base.
And with AR glasses on the best way, and the broader hype round AR constructing, now looks like simply the suitable time for Snap to make a giant push on this respect.
