With video turning into a key give attention to LinkedIn, the platform is now engaged on a brand new approach to show video posts in the primary feed, with bigger video panels that’ll be proven between common posts.

As you possibly can see on this overview from LinkedIn director of product Jake Poses, the brand new video format will even embrace rounded corners on the show, which is able to make video clips stand out much more in-stream.

Although the primary aspect is the peak and prominence of the show, particularly within the cell app.

Faucet by on any clip and also you’ll be taken to LinkedIn’s TikTok-like immersive video feed, which has seen 36% utilization progress this 12 months.

Which is not any shock. Video has lengthy been essentially the most partaking content material format on all social apps (together with LinkedIn), and this TikTok-style format has already confirmed well-liked on Fb, IG, Snapchat, and so forth.

It’s additionally particularly interesting to youthful customers, and as extra of this viewers strikes into skilled careers, it is sensible that LinkedIn would even be seeing progress in curiosity in the identical.

Although I nonetheless query whether or not the TikTok format is especially suited to LinkedIn’s content material. A variety of the movies that I’ve seen within the app are generic ideas and recommendation from wannabe LinkedIn influencers, and that doesn’t really feel like the kind of entertaining materials that resonates in different apps.

However nonetheless, as a format, it aligns with broader developments. And given the famous utilization progress, LinkedIn ought to be attempting to capitalize on such the place it could possibly.

Contemplating the platform’s focus, it’s price assessing your individual strategy to LinkedIn video in 2025, and whether or not you may also be capable to faucet into this aspect as LinkedIn tries to make it an even bigger factor.

Along with this, LinkedIn additionally has in-feed video carousels, and different components, and general, video is getting a heap of consideration within the app.

Price contemplating.

LinkedIn says that it’s at present testing this up to date video show format with chosen customers on iOS.

Additionally, should you’re in search of LinkedIn video ideas, it not too long ago printed a brand new itemizing of pointers and notes.