Whereas TikTok is the trending app of the second, and Instagram has develop into a a lot larger supply of leisure, Fb stays probably the most used social platform, in phrases particular person consumer numbers, by a good distance.

It is probably not the cool app that it as soon as was when it first hit the scene, however billions of individuals nonetheless log into Fb on daily basis. And that makes it a vital consideration for all entrepreneurs, in reaching your viewers, and maximizing your messaging.

So who’s utilizing Fb in 2024?

The crew from Giraffe Social Media have put collectively this overview of Fb’s viewers, together with demographic and regional utilization stats.

Some attention-grabbing notes on the place Fb continues to realize traction, and for whom it stays a key connective app.