Right here’s a fast, however necessary word from Instagram chief Adam Mosseri:
As per the above clip, Mosseri clarifies that together with your individual model’s brand is not going to influence the attain of your Reels on Instagram.
To cite Mosseri straight:
“If you happen to watermark a Reel with your individual brand, will that have an effect on its attain? The reply is not any, that’s truly good to go. What we attempt to do is just not advocate Reels with logos from different apps, but when it’s your individual brand, don’t fear about it.”
Again in 2021, Instagram applied a discovery penalty for Reels that embrace the TikTok brand on them, as a way to disincentivize customers re-posting content material between the 2 apps. Re-posting TikToks as Reels, even with a watermark, will nonetheless get proven to your followers in the identical means, however their broader attain is proscribed, in order that they received’t present up in Discover or inside suggestions
The precise recommendation on the time was that customers shouldn’t publish content material “that’s visibly recycled from different apps”.
Since then, YouTube has added Shorts, its personal variation of short-form content material, and that, seemingly, would even be coated underneath IG’s “logos from different apps” proviso right here.
However together with your individual model brand in your clips is okay, and received’t end in a attain penalty.
In some methods, it appears a bit petty for Meta to limit the attain of re-posts from rivals, however then once more, they do the identical, as a way to spotlight authentic content material (ideally) notably throughout the invention parts of their apps.
So, to make clear, don’t re-post TikToks to Reels with the TikTok brand should you’re trying to attain a broader viewers. However if you wish to create a Reel that features your individual branding, that’s not an issue.
A related clarification for Reels creators.
