Will you be utilizing Fb and/or Instagram Reels in your advertising and marketing push this vacation season?

It’s value contemplating. Reels are Meta’s fastest-growing content material sort, and are actually driving over 200 billion views a day throughout the 2 apps.

Quick-form content material has additionally modified broader net consumption developments, and it’s simpler than ever to construct connections along with your viewers by short-form clips. That doesn’t essentially imply that it’s simple to create a resonant Reels video, however by analysis and apply, you stand a greater probability of boosting your promos with brief video clips.

And that additionally extends to Reels adverts, and promotions that catch folks within the Reels feed. Which is the place this information is available in. Meta’s printed a brand new overview of Reels adverts, together with key suggestions, influencer partnerships, case examine notes, and extra.

It’s a useful overview of a few of the key Reels adverts concerns.