With vacation planning now in full swing, TikTok has printed a brand new advertising and marketing playbook for SMBs, which might enable you maximize your TikTok efforts.

The 19-page playbook covers all elements of TikTok advertising and marketing, with a spread of notes and ideas to assist information your method. The complete information is out there right here (with e mail sign-up), however on this publish, we’ll check out a number of the key notes).

First off, the information gives an summary of TikTok’s reputation and relevance for entrepreneurs, with a spread of utilization stats.

The information then seems on the numerous TikTok advert instruments out there, and the way you should use every to your benefit.

TikTok’s additionally included a spread of artistic ideas on your movies:

In addition to concepts and inspiration, to assist get you considering:

There’s additionally an instance overview of methods to map out your TikTok content material:

Lots of these notes are the identical as you’ll have heard and/or learn earlier than, however there are some useful pointers that would get your TikTok technique in line, and be certain that you’re making greatest use of the instruments at your disposal.

For those who’re seeking to make TikTok a spotlight this yr, it’s price contemplating.

You possibly can obtain TikTok’s 2024 CPG Playbook for SMBs right here.