45 Facebook Statistics Marketers Need to Know in 2024

TikTok might get all the thrill, however Fb remains to be the most-used social platform on this planet… by a protracted shot.

Regardless of being virtually 20 years outdated, Fb continues to be an absolute behemoth within the social media world—one which manufacturers and social media entrepreneurs can’t afford to disregard.

So we’ve pulled collectively dozens of important Fb statistics, up to date for 2024, to assist paint an image of simply what’s taking place on Fb proper now. Take into account this your cheat sheet for understanding the ever-changing demographics, consumer conduct, and promoting practices of the OG social community.

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Normal Fb stats

1. Fb has greater than three billion month-to-month lively customers

As of the second quarter of 2023, Fb had 3.05 billion month-to-month lively customers, regardless of the app’s declining recognition among the many youth demographic. Meta additionally reported within the spring of 2023 that 3.96 billion folks use at the very least certainly one of their core merchandise (Fb, Instagram, WhatsApp, or Messenger) each month.

2. Greater than 2 billion folks use Fb every day

The variety of every day lively customers Fb has is sort of extra spectacular than its month-to-month numbers: 2.09 billion customers log in to the app or web site every day—a quantity that’s up 5% since 2023.

3. Fb is the most well-liked social community on this planet

With that variety of month-to-month lively customers, it’s in all probability no shock to be taught that Fb ranks because the most-used social community on this planet at the moment. The runner-up, YouTube, has a mere 2.4 billion month-to-month lively customers compared.

4. Fb.com is the third-most visited web site

In accordance with SimilarWeb, Fb ranks third on this planet—below Google (#1) and YouTube (#2).

5. 1.3 billion pretend Fb accounts are eliminated quarterly

Spam accounts and fraudulent accounts are a difficulty for the social media platform. On common, a couple of billion pretend Fb accounts are eliminated every quarter.

6. India is Fb’s greatest viewers

With 314 million customers, India has extra accounts than some other nation on this planet. America is the second most lively nation on Fb, with 175 million customers. (Indonesia, Brazil, and Mexico observe.)

7. By 2027, Fb will attain 75% of the world’s inhabitants

Statisticians challenge that Fb’s attain will proceed to develop within the subsequent a number of years, and by 2027, might attain 75.79% of individuals all over the world.

8. 30% of U.S. adults usually get information from Fb

YouTube is the second-most standard social media supply for information, however Fb takes the lead with 30% of American adults.

9. The most effective time to publish on Fb is between 8:00 a.m. and midday, Tuesday or Thursday

After all, your mileage might differ. The most effective time to publish on Fb actually is determined by your particular viewers and their social habits, however on common, posting between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays appears to be a candy spot. (Scorching tip: Hootsuite’s scheduling software can counsel customized posting instances to optimize your attain.)

Fb consumer stats

10. Greater than 56% of Fb customers are male

The Fb consumer base skews extra male than feminine in 2024 (although please observe that this knowledge set didn’t account for non-binary customers). 56.3% of customers establish as male, whereas 43.7% of customers establish as feminine.

11. 5.6% of Fb customers are over 65 years outdated

Although Fb more and more has a status as a secure area for boomers, there may be minimal participation from customers of this demographic. Solely 5.6% of Fb customers are older than 65.

12. Millennials make up virtually half of Fb’s viewers

The group that first launched Fb to world fame remains to be extremely lively on the social media platform. Simply over 49% of customers are between the ages of 25 and 44.

13. Youngsters are much less probably to make use of Fb now than they have been 10 years in the past

Issues change quite a bit in a decade. In accordance with Pew Analysis, solely 33% of youngsters have an lively Fb account, down from 71% in 2014-2015.

14. Solely 19% of teenagers use Fb every day

And simply 3% of youngsters aged 13 to 17 report that they’re on Fb “virtually continually.” YouTube and Tiktok, however, have captured the teenager market: 71% of youngsters go to YouTube every day and 58% open up TikTok on that schedule.

15. Center- or lower-income teenagers are extra probably to make use of Fb than teenagers from higher-earning households

Whereas fewer youngsters are utilizing Fb total, those that are utilizing it have a tendency to come back from lower- or middle-income households. As an illustration, 45% of youngsters from households with annual incomes below $30,000 report utilizing Fb, however solely 27% of teenagers from houses with annual incomes of $75,000 or extra do the identical.

16. Greater than 20% of Fb customers are between 18 and 24

Perhaps they’re on TikTok, too, however that helpful 18-to-24-year-old demographic accounts for 21.5% of Fb’s giant viewers.

Fb utilization stats

17. Customers spend virtually 20 hours a month on Fb

It’s virtually a part-time job! Fb customers on common log in to the app or web site virtually 20 hours a month. That works out to a mean of about 40 minutes per day.

18. The common engagement fee is lower than 1%

Don’t be discouraged when you’re not getting the likes and feedback you as soon as have been. It’s completely regular to have a low engagement fee. In truth, the typical Fb Web page has a mean fan engagement of simply 0.07%.

19. Picture posts have the best engagement

Whereas the typical engagement fee total may be fairly low on Fb Pages, photos are likely to seize a bit extra motion, with a mean interplay fee of 0.12%.

20. Hyperlink posts have the bottom engagement

Perhaps that is your signal to cease sharing so many hyperlinks? Hyperlink posts on Fb Pages have the bottom engagement fee of any kind of Fb publish, with 0.03%.

21. Greater than 80% of individuals entry Fb on their telephones

When you have been ready for an indication to go mobile-first together with your marketing campaign designs, that is it: 81.8% of Fb customers solely use a cell phone. Just one.5% use a laptop computer or desktop solely.

Fb stats for enterprise

22. Greater than a billion folks join with companies on Fb every week

That Fb Messenger is a strong software. Sheryl Sandberg reported that each single week, greater than a billion Fb customers attain out to companies utilizing Fb’s messaging software.

23. 200 million companies use Meta apps

Fb and its sister apps (Instagram, WhatsApp) are within the enterprise of serving to small enterprise, it appears. Greater than 200 million manufacturers use the platforms to create digital storefronts and join with clients each single month.

24. 91% of organizations have a Fb presence

Companies of every kind use Fb, and the numbers don’t lie. Greater than 90% of manufacturers have a presence on Fb. Instagram and LinkedIn are the opposite most typical social media platforms for companies to make use of. The least probably? BeReal.

25. …however solely 62% of manufacturers are assured that Fb delivers ROI

Although most fashionable manufacturers do flip to Fb for advertising and promoting functions, solely 62% of firms report that they really feel an funding in Fb has introduced them a return on that cash.

26. The preferred Fb Fan Web page is… Fb

The preferred Fb Fan web page is for Fb itself (with greater than 214 million followers). Different prime manufacturers (or celebrities) on Fb embrace Samsung, Cristiano Ronaldo, Actual Madrid CF, Coca-Cola, FC-Barcelona, and Shakira.

27. Manufacturers publish a mean of 5 instances every week on Fb

These benchmarks change fairly considerably, relying in your trade, although. Media manufacturers publish way over common (73.5 posts every week), whereas meals and beverage firms do a lot much less (2.5).

28. Greater than half of customers take motion after seeing a model’s Story.

58% of Fb customers browse a model’s web site for more information after seeing a services or products in a Fb Story. (And 31% report going to a retailer to take a look at a enterprise in individual!)

Fb advert stats

29. Fb revenues will hit $170 billion this 12 months

Fb’s 2023 annual world income was about $152 billion USD. Advert execs are predicting a banner 12 months for 2024, although, estimating a $170.82 billion income, a rebound from a number of years of pandemic-influenced droop.

30. Fb’s advert attain is 1.98 billion

When you’re promoting on Fb in 2024, you’ve obtained a possible advert attain of 1.98 billion folks.

31. Advert impressions elevated by 31% final 12 months

Throughout Meta’s household of apps (Fb, Instagram, WhatsApp, and Messenger), advert impressions went up by greater than a 3rd, all whereas the typical value per advert dropped by 6%.

32. The common click-through fee on Fb adverts is 1.4%

When sorted by trade, attire and footwear had the best CTR for Fb adverts, at 2.06%; healthcare Fb adverts solely had a 0.73% click-through fee. However clickthroughs aren’t the one method to measure the success of your social media advert marketing campaign. Impressions may be a extra significant quantity, relying in your social media objectives.

Fb procuring stats

33. 37% of Fb customers will make a purchase order on the platform in 2023

Fb Outlets are booming in recognition and permit customers to discover and buy merchandise throughout the app itself. This goes past simply social promoting: that is full-on ecommerce.

34. Fb is the main platform for social commerce

In 2022, 63.5 million folks made at the very least one buy through Fb. Instagram is an in depth second, placing Meta on the prime of the charts for social-media procuring experiences. This stat contains Market along with Fb Outlets, a gross sales alternative extra manufacturers may need to think about.

35. 19% of U.S. customers begin their procuring search on Fb

When individuals are able to analysis their subsequent buy (large or small), they’re more and more more likely to flip to social as a substitute of a search engine. Whereas Amazon, engines like google, and Google are on the prime of the procuring pipeline nonetheless, Fb is creeping up as a contender. Higher polish up these social website positioning expertise.

Fb video stats

36. 50% of time spent on Fb is spent on video

In accordance with Fb, 50% of time spent on Fb or Instagram is spent watching video content material.

37. Greater than 2 billion folks watch movies on Fb every month

And a whopping 74% of Fb In-Stream non-skippable video adverts are considered during.

38. Fb Reels accounted for 3.3% of advert impressions on the platform in 2022

However Reels adverts have about half the potential viewers of Tales adverts. Advertisers with a stable Reels promoting technique can acquire a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.

39. Reels’ share of every day social time is plateauing

After a sizzling begin, Reels is now revenue-neutral. Meta mentioned in its Q3 earnings that it’ll change its focus from reels to video in a extra complete manner.

40. 65% of U.S. customers like watching Tales to really feel near buddies

That’s not the one profit reported for Instagram Tales. Greater than 70% of U.S. customers agree Tales enable them to expertise new issues vicariously, whereas 57% say Tales make them really feel a part of a group.

41. Vertical video with audio has a 35% increased click-through fee on Fb

Need your Reels adverts to actually stand out? Incorporate audio.

Fb experiences that vertical video advert spots that embrace audio characteristic a 35% increased click-through fee than video adverts with out sound. You’ll additionally see improved conversion charges and improved ROI in your advert spend. (Including Reels to current campaigns additionally will increase click-through charges throughout all advert placements by 56%!)

Fb Threads stats

42. Threads reached 1 million customers sooner than some other app in historical past

In its first 5 days, Threads earned over 100 million sign-ups. This broke the earlier report set by ChatGPT. Instagram itself took two and a half months to achieve that variety of customers.

43. Instagram Threads at the moment has 15.36 million lively customers

A fairly spectacular quantity, even with some attrition after its blockbuster launch in the summertime.

44. India is the nation with essentially the most Threads customers

Greater than 54 million customers downloaded the Instagram Threads app in July 2023 — that was 33.5% of all Threads customers at the moment.

45. Visits to Threads’ web site are dropping

Proper out of the gate, Threads (run by Meta) was a hot-ticket platform, with 50.22 million visits in its first week. However as of October 2023, Threads is producing 10.56 million guests weekly.

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