TikTok Announces New Partnership with Rockerbox to Improve Campaign Attribution Tracking

As we head into the vacation season, and extra entrepreneurs are wanting its method, TikTok has introduced a brand new partnership with attribution platform Rockerbox, as a way to present extra superior perception into TikTok marketing campaign efficiency, by way of further analytics from Rockerbox’s insights.

Rockerbox offers extra direct efficiency knowledge, so you may higher hyperlink your TikTok campaigns with precise gross sales outcomes, by direct integration of information from the platform and the seller.

And now, it’ll have entry to extra direct TikTok insights, enhancing its measurement providing.

As defined by TikTok:

“Due to this partnership, all Rockerbox shoppers can now have entry to deeper insights into TikTok’s affect on their prospects’ buying journey, enabling them to optimize their advertising and marketing methods and get extra from their advert investments.”

The brand new partnership will allow Rockerbox customers to glean a variety of latest insights, by way of tighter integration with TikTok’s platform.

Among the many numerous components, Rockerbox will have the ability to present superior knowledge on in-stream clicks and views (and the way they relate), together with comparative efficiency benchmarks, improved analytics, attribution instruments, and extra.

TikTok says that it additionally plans to increase on this in future:

“As our partnership matures, we goal to provide all Rockerbox prospects the chance to reap the benefits of view-based measurement. Rockerbox prospects can have entry to unique thought management and activation methods with confirmed outcomes. Mixed with the highly effective capabilities of TikTok’s Attribution Analytics answer, manufacturers can have all of the instruments wanted to redefine and optimize their attribution technique to drive environment friendly development on TikTok.”

As famous, many, many manufacturers want to faucet into TikTok this vacation season, as a way to use its viral attain capability to spice up gross sales for the interval. The important thing to this, aside from standout video clips, aligned with TikTok consumer behaviors, is to grasp precisely what the viewers response is, then iterate on what’s working.

This new integration will present extra perception into this, and it might be a helpful complement for a lot of advertising and marketing groups.

You possibly can learn extra in regards to the new TikTok/Rockerbox partnership right here.