Google Highlights Top Halloween Search Trends with ‘Frightgeist’

Seeking to glean some insights into the important thing Halloween traits of the season, primarily based on Google Search exercise?

Google just lately up to date its “Frightgeist” mini-site for 2023, which gives an interactive overview of the important thing traits of observe for spooky season.

Although you most likely don’t want it, you seemingly already know the highest costume development of the season.

Sure, the cultural phenomenon that was/is The Barbie Film has infused itself into Halloween, with many individuals impressed by the movie now eager to indicate off their Barbie and Ken outfits.

So count on to be handing out lots of sweet to blonde-haired, pink-dressed characters this night.

As at all times, Frightgeist has a list of the highest costumes of the season, together with the above map show, which exhibits you the most-searched outfits by U.S. area.

There’s additionally Google’s “Costume Wizard”, which can assist you provide you with a fancy dress thought.

I imply, it’s most likely too late now, but when you really want last-minute inspiration.

And whereas it will not be a lot assist in your spooky season preparations this yr, it stays an fascinating reference level, in figuring out the important thing popular culture traits and pursuits throughout U.S. states. Which you’ll be able to check with any time, so in the event you’re questioning a couple of potential theme in your upcoming promotions, possibly examine the Frightgeist checklist first to see what customers are occupied with.

You possibly can take a look at the most recent model of Google Frightgeist right here.