YouTube’s seeking to higher incorporate its text-based social engagement component, with a brand new Neighborhood Posts feed for channels within the cellular app.

As defined by YouTube:

“We’ve heard that YouTube customers are in search of extra methods to seek out Neighborhood posts from creators, so we’re experimenting with a “posts-only” feed on the House tab on cellular gadgets. For those who’re within the experiment, you might even see a “View all” button on single Neighborhood posts on House, which you’ll faucet to view extra posts from channels you’ve engaged with previously or posts that we predict you might like.”

So it’s basically constructing a Twitter-like textual content replace feed into YouTube, with posts from channels that you simply comply with, and channels you would possibly like, built-in right into a devoted updates stream.

Which might be an attention-grabbing engagement component, and one other manner for channel managers to maintain their viewers knowledgeable of supplemental updates, apart from simply their uploads.

YouTube’s been working to make Neighborhood Posts a much bigger a part of group engagement, by including polls, quizzes (out there on Android, coming to iOS quickly), disappearing updates, and extra. YouTube additionally lowered the thresholds for qualification for Neighborhood Notes again in Could, with all channel managers now in a position to make use of the function.

The brand new devoted notes tab provides one other consideration, which might make it a extra beneficial technique of outreach and consciousness within the app.  

YouTube says that it’s testing its new Neighborhood Notes cellular feed with “a small group of customers” on each Android and iOS.