TikTok has launched an updated version of its Ad Library resource, which gives searchable insights into the entire advert campaigns working within the app, with knowledge on advert concentrating on, regional attain, who paid for it, and so on.

The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is at the moment solely obtainable for European campaigns, however might be a beneficial useful resource for these seeking to analysis TikTok advert approaches.

As you’ll be able to see on this instance (with because of social media skilled Matt Navarra for sharing), you enter in your goal nation, together with advert sort, date vary, and so on., and TikTok gives you an outline of all of the adverts being run within the app inside your chosen parameters.

Faucet on any marketing campaign listed and it’ll offer you a extra in-depth abstract of the specifics.

TikTok has truly had a model of the identical obtainable since 2021, inside its artistic analysis instruments, however this up to date format gives some further concentrating on element, possible according to evolving EU advert insurance policies.

However you’ll be able to nonetheless discover high adverts from all areas by way of the unique TikTok Adverts overview, which you may as well filter by trade, area, goal, and efficiency.

So, mainly, it’s not completely new, however there may be extra particular data obtainable on advert efficiency and who paid for the marketing campaign.

On condition that it could be tied to EU laws, I’m unsure that the identical will probably be made obtainable for all areas, however for EU and worldwide manufacturers, it might be a beneficial insights device on your analysis.

You possibly can entry the brand new EU TikTok Adverts Library right here.