In the event you purchased a Google Domains URL with an intention of constructing some cool new web site, issues might be altering, with Google promoting its Domains enterprise to Squarespace for $180 million.

As reported by Bloomberg, Google’s getting out of the area naming racket, because it continues to chop prices, and re-focus on different, extra future-facing parts. Earlier this 12 months, Google introduced that it will be culling over 12,000 roles on the firm, equal to six% of its world workforce, as a part of a broader effort to sharpen its focus and re-direct key expertise to rising alternatives.

Plainly Google Domains has now change into a casualty of that shift, with Squarespace set to change into the host of the varied Google Domains URLs.

Initially introduced again in 2014, however solely introduced out of beta final 12 months, a key advantage of Google Domains is that it presents customized URL identifiers, with over 300 area endings to higher customise your net presence.

That permits a extra bespoke net presence, which is a part of Google’s broader providing to construct your corporation presence throughout its varied apps and instruments. With built-in, reasonably priced area internet hosting, through the corporate that guidelines on-line search, that proved to be an intriguing choice to many, with over 10 million domains offered – and whereas they are going to nonetheless be supported by Squarespace, it does look like they’ll maintain rather less worth with out that integration.

However you’ll get to maintain your cool .cafe or .media net tackle for those who like, it simply received’t include that further, potential kick of being straight tied into Google’s sorting techniques.

It’ll additionally in all probability price you extra to maintain, with Squarespace’s present pricing being a little bit greater than these listed on the Google Domains web site. However that’ll all be up for evaluation as Squarespace takes possession of the enterprise, and integrates it into its providing.

The sale additionally means that Google’s cost-cutting push is just not over but, because it seems to be to re-ignite revenue, amid rising competitors from new generative AI instruments, in addition to rising gamers within the eCommerce house.

Inside that, novelty URLs simply don’t maintain the identical significance, and it’ll be fascinating to see what Squarespace does with the Google listings.