Whereas TikTok has seemingly stolen a few of its thunder of late, Instagram nonetheless stays a key focus for entrepreneurs – and rightly so.

The platform now has greater than a billion energetic customers, whereas Instagram Tales alone sees greater than 500 million energetic customers each single day. Even with youthful generations seemingly changing into extra aligned to TikTok clips, the attain and engagement on Instagram continues to be extremely excessive, and if you happen to’re trying to maximize your digital presence and attain, it stays a platform that you just have to think about inside your strategic planning.

And if you happen to’re trying to get began on Instagram, however you are undecided about the important thing parts, this infographic from the staff at Giraffe Social Media is an effective, fundamental abstract.

The important thing focus areas of an efficient Instagram presence could be damaged down into these 4 parts:

• Efficient hashtag use – Many consultants advise manufacturers to make use of as much as 30 hashtags per put up (Instagram’s restrict) to maximise attain, however Instagram itself advises that manufacturers ought to add three to 5 extremely related tags for greatest outcomes. Which technique you go along with will come all the way down to your personal strategy, and can possible relate to your distinctive viewers, however both manner, hashtags do stay a key discovery device on the platform
• Instagram Tales – As famous, Instagram Tales sees 500 million customers per day, and its prime of feed positioning makes it nice for reinforcing model consciousness and engagement. Creating efficient Tales is usually a problem in itself (some suggestions right here), however it may be an effective way to construct your in-app presence
• Nice visuals – It most likely goes with out saying, however the primary Instagram feed continues to be targeted on nice, standout visuals – the type of photos that can make individuals cease mid-scroll and take a look at your posts. There is a vary of suggestions and recommendation accessible on how to do that, however in the primary feed no less than, the standard of your photos stays a key consideration
• Instagram Reels – Instagram’s TikTok clone does not appear to have taken off as but, however as Instagram continues to hunt methods to gradual TikTok’s momentum, you possibly can wager that it’ll hold investing in Reels – which may make it a extra related consideration for manufacturers. What’s extra, anecdotal analysis has proven that creating Reels may also help to spice up your general Instagram presence, as Instagram seems to be to place extra emphasis on the choice.

Specializing in these core parts will enable you construct a more practical, participating Instagram presence. The beneath infographic offers a fast abstract of those key pointers.